Instead of relying on harsh chlorine, IT’S BRIGHT breaks down contaminants on a molecular level—leaving only water and oxygen behind. The result? Softer, clearer water that’s gentle on skin, hair, and eyes. Plus, it provides a long-lasting sanitizing presence in your pool for weeks—not hours. SANS 241-1 Safe Certified Chlorine-Free Formula Long-Lasting & pH-Stable Gentle on You, Tough on Contaminants IT’S BRIGHT – Chlorine Free Pool Treatment (1kg) This advanced treatment offers a safer, more stable alternative to traditional chlorine. It’s unaffected by sunlight or pH, making it the smart choice for cleaner, healthier water. The ingredients of IT’S BRIGHT have been approved by the European Food and Safety Authority (EFSA) as fit for human & animal consumption. Ready to brighten your pool?